Racer ECC EXPO 2015 Report (Part 1)

This year’s annual ECC Expo  was held at the Fairplex in Pomona, California (30 miles outside of LA) on August 13-16, 2015. ECC 2015 is on course to be a high water mark for  the booming Vape Culture (so far).    With 5 Halls packed with hundreds of vendors selling the latest hardware, eLiquid flavor creations and a variety of vape accessories and an estimated paid attendance of over 100,000 people, this still relatively unknown sub-culture is looking like it's about to burst into the more mainstream consciousness.  

The Cafe Racer Tasting Bar and Booth has been jam packed all week with buyers and shop owners and their management teams loving our unique complex artfully crafted eLliquid flavor creations + clean distinctive design, packaging and in-store merchandising.  Cafe Racer's  #Lucky13 and #PeachGuzzi flavors continue to get rave reviews and the launch of #YogurtBomb has been a massive hit with retailers and vape enthusiasts alike.

Here are a few shots from the first 3 days of the show - we'll do a full wrap up once the vapor clouds dissipate. 

I had a chance to catch up with Adam Bowen, Founder, CTO at PAX Labs (formerly Ploom)  and my former boss.  I was VP Marketing at the inception of Pax (then called Ploom)  from 2007 - 2010 and it was great to catch up with a an old friend and see that Pax's Juul, while not a #Vape, is one heck of a device and was well received at ECC by industry and consumers alike.  Juul is Pax's concept to fix the broken  cigalike side of the vapor market and it works amazingly well and has a great form factor. 

It's estimated that over 100,000 people attended ECC - and that estimate was pretty close to spot on. 

This guy dropped by our booth with possibly craziest Mod ever!  Custom culture really has no bounds.  

We invited our friends from Team Gravity, a professional League of Legends  eSports Team based nearby Pomona, to check out ECC as our guests. eSports is another huge sub-culture that most mainstream media outlets have yet to really get their minds around. 

Part 2 of the Recap coming soon.  Stay vaped! 


kurt sonderegger
kurt sonderegger


Founder/CEO of Cafe Racer Craft E-Liquid

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