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The vape market is set to be worth over $67 billion by 2027, which is almost 24% growth from 2020 to 2027. It’s a good time to get into the vape business as vaping becomes more legitimate as a viable way to quit tobacco. Because of that, there are now many successful vape shops, both online and brick-and-mortar.
Competition is now a lot more intense, which is why your vape shop should be able to stand out in its own way. To succeed in this landscape, your vape shop must make use of social media marketing strategies both novel and traditional to become more visible and attract new customers.
There are many ways to promote a vape shop on social media, some being more reliable than others. Picking out the best strategies and making them work for your business will take you closer to success.
Smartphones are now ubiquitous, and just about everyone is on social media. That means if your vape shop is not on social media, then you’re definitely missing out. One like on Facebook can lead to over 200 views on your website, and 69% of customers are more likely to visit your vape shop if you’re on social media.
Be on every social media platform that has a sizable vaping user base like Facebook, Twitter, Instagram, YouTube, Snapchat, and so on. Each platform fits a different type of content, like high-quality photos for Instagram, text and images for Facebook and Twitter, and video for YouTube. If you’re going to be on it, be ready to create those types of posts.
The great thing about social media is that not only can you market your business there, but you can also interact with your customers. Customers are more likely to return to a vape shop that they’ve engaged with on social media, and it’s even better if you have chat support to respond to their questions and take their orders.
If you have a website, you definitely have to post content on it. Having a blog helps a business not only become more visible, but also build their authority and authenticity. Also, web content becomes even more powerful when coupled with search engine optimization, which will help it show up in search results for relevant keywords.
When made with search engine optimization in mind, it will show up in search results for keywords. Creating helpful niche content is the best strategy as it’s more likely for your website to show up for search terms like “best budget vape” instead of just general terms like “vaping.”
Once that drives more traffic to your website, you’ll see more people looking at what you have to offer. Just make sure you don’t do this by stuffing your content with keywords. This isn’t the 2000s anymore, and search engines will penalize your website for spamming keywords all over your content. Focus more on the quality of your content and you should bring in more traffic.
New content can then be shared on social media for immediate visibility. An important aspect of the vape industry is the culture and the community. The people who vape come together in forums, message boards, and social media groups to talk about their preferences, share their experiences, and help each other with questions and problems.
Much of the information that vapers get about vaping come from blogs written by both brands and fellow vapers. Blogs remain a cornerstone of vape culture, and having one of your own can help your business grow its audience by providing useful and relevant vape content.
That content can be shared in your social media channels, which should drive more traffic to your blog. The more traffic you drive to your blog, the more people will become aware of your brand. You can then entice them to become customers of your vape shop.
As mentioned, you would want to be on YouTube to gain even more visibility. That means creating your own videos to upload on your channel. You can make videos about the products you sell, as well as guides for beginners to get into vaping.
You can curate your products on video by showcasing their pros and cons and detailing which kinds of vapers will like them. Much of the vape user base are tech-savvy, so they visit review sites and watch YouTube videos before making a purchase. Having a YouTube channel that has videos with the information they’re looking for can yield a ton of views and engagement.
Social media influencers can help market your business by lending you their credibility. You can give an influencer a free product to review, which they then post and share to their audience. That then brings attention from that audience to your business.
A good review from a popular influencer can create a tremendous difference for your business, giving you more new customers, as well as more followers to your social media channels.
Most people who buy from a shop they find to their liking tend to return. The same goes for vape shops, which vapers depend on to get their devices, eliquids, and accessories. When a customer finds one that carries everything they need, provides good service, and has a nice atmosphere, they’re likely to go back for more and soon become loyal customers.
They’re also likely to give the vape shop a good review. Other people looking for a place to buy their vape supplies would then read that review and be enticed to giving the place a try. Some of those people who also end up liking their experience would also leave good reviews and become loyal customers, and the cycle continues.
Reviews and other forms of user-generated content are an extension of word of mouth. Leveraging that to your favor will bring more customers to your vape shop and encourage customer loyalty, thus improving your business reputation and extending your reach even further.
You can encourage customers to leave good reviews on both your Facebook page and other review sites. People looking for a vape shop can then read those reviews and know about your vape shop. Maybe they then look for your shop on the map, your website, your social media pages, or your online store.
Marketing your vape shop in social media is not difficult at all, but it does take considerable thought and effort to have a strategy that works best for your business. You have to do your homework to understand your audience and how to best cater to them. Social media can help you grow your online presence, which can then increase your revenue.
Juggling your sales and day-to-day operations with marketing may seem like a lot, but it can be done once you figure out your marketing strategy. Many tools can help ease the burden and employees can be trained to handle much of the busywork. It’s all about figuring out what works best for your brand.
Founder/CEO of Cafe Racer Craft E-Liquid